The crime, as Goodstein saw it, was sending unsolicited text messages to voters. Goodstein had been investigating the case ever since he read a press account of a Democrat in upstate New York who received an unwanted appeal on her phone in 2009 from a Republican congressional candidate. Before the 2010 midterms, Goodstein catalogued other examples of similar contact in congressional races. But he was never certain of which of his rival vendors was behind them. Now his co-panelist, the president of the firm ccAdvertising, was explaining how the firm was able to market such services, by using the email addresses the major mobile carriers maintain as an alternative method of sending texts. Software would pair all the various combinations of listed numbers and mobile carrier emails?like 2025551212@txt.att.net or 2025551212@messaging.sprintpcs.com. When a phone number and email address corresponding to a real user was found, a message would go through, arriving in the user?s phone as a text. Using this method, Gabriel S. Joseph III claimed, he was able to send one-third of the people on a California voter file an individually targeted text message. And because ccAdvertising sent the messages through an email gateway, instead of a text-messaging platform, they could be delivered in bulk at almost no cost. Joseph boasted that he had sent ?millions? of such messages. ?As soon as he put that slide up, I said ?that was the same crap I was seeing in all these congressional races,? ? says Goodstein. ?He clearly was the guy.?
Source: http://feeds.slate.com/click.phdo?i=4c8889f27f8aa37dadc0e76cab1ea611
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