In our previous issue, you learned how Facebook helps businesses attract new consumers. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. You can?t have a thriving online business without having good rapport with your target audience and without presence from the vast expanse of the Internet.
A lot of business entrepreneurs have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As pointed out before, setting up a Fan Page is beneficial for new and established businesses alike. This will help their prospective customers easily relate to them. When it comes to a business? credibility, most people would want to see official websites. However, a Facebook account that is professionally managed will suffice if there?s an absence of such.
Another thing about credibility. a Facebook fan page is far more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A mere profile page is associated with individuals and may not be as believable. Reserve your business name right away and search for names similar to your own in the same industry as your own company.
For example, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to distinguish your name. You can use descriptions like TASTY Philadelphia Homemade Ice Cream. With this, you are hitting two birds using one stone. You?ve just given out your location right away which helps your audience in determining your geographical background and you?ve found a way to make your name sound different from the other.
You can do this right after you have created your username. A user name can only be established once your Fan page has 25 fans.
You can also gain credibility by answering all necessary inquiries in your profile. An in-depth profile that tells about your background, short history and shop locations is certainly helpful. More than being complete, the content must also be creative. In many cases, people will regard your profile as the basis whether they would add you or not. This should be the primary goal of a Facebook Fan page, to have a strong following online.
When using Facebook for Business, part of establishing a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. Using watermark to avoid stolen business photos is a good idea. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Last but not the least, don?t forget to add your contact details as well as addresses.
To get the most out of social networking sites, you can also consider tying up your Facebook fan page with other sites like YouTube, Twitter, and LinkedIn.
Watch out for our next issue soon. We will discuss about getting people to like your business page on Facebook.
There?s a lot of ways you can make use of Facebook for Business. But if you want to find out more check out here for more Facebook marketing tips and tricks.
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