The Basics of Online Marketing Explained ? World Internet Summit ...

Online marketing is a fairly new concept in terms of business success. It is however, an extremely vital and highly important part of any successful businesses strategy in today?s fast paced and competitive market. It has become such an important part of business, that it is estimated that any business not actively employing an Online marketing strategy will fail in under three years.

So what are the basics of Online marketing?

Online marketing is an ever-growing, ever-changing landscape that continues to expand and evolve. It is therefore difficult to explain in a few short sentences what it actually consists of. It can however be broken down into three main categories, these are SEO & link building, Pay Per Click Advertising and Social Media marketing.

SEO and link building

Search Engine Optimisation, or SEO as it is more commonly known, is the foundation of any successful Online marketing campaign. When a website is created, it needs to be optimised in order to rank well within the search engines. By taking the time when you first create your website, to optimise it, you will benefit in the long run. Search engines are updated and changed on almost a weekly basis. These changes affect the way in which they rank and index websites within the search results pages. It is the job of an Online Marketer to keep up to date with these changes and ensure that when optimising a website they adhere and meet the criteria of these ranking factors. Once a site is optimised, an online marketer will then begin to build links towards that site. links are basically votes from other websites that your website is both relevant and of high quality. This is a strong ranking factor and something that all search engines look favourably upon.

Pay Per Click Advertising

Pay Per Click Advertising, or ppc, is another form of Online marketing which can be used to strengthen and improve any marketing strategy. ppc is often seen as a quick but short term approach to organic ranking, as it allows websites to appear at the top of the search results pages instantly. How it works is by allowing marketers and businesses the chance to bid on certain keywords. When users type these keywords into a search engine, an advertisement is then placed at the top, side or bottom of the results page. When a user clicks on these Ad?s a small fee is charged. ppc can be a great way of generating traffic and conversions, but must be done correctly in order to perform optimally and as cheap as possible.

Social Media marketing

Social Media marketing has only really been around for the past couple of years as websites such as facebook, Twitter and Google+ have grown. These sites have literally changed the way in which people use the internet and have become a powerful tool for marketers. The main benefit of Social Media marketing is the ability to target, engage and share content, products and information with the world, in a quick and very accessible manner. As the search engines adapt and evolve, it is certain that we will begin to see social signals beginning to directly affect the way in which websites are ranked within the search engine results pages.

These are just three core practices of Online marketing, but will hopefully explain in simple terms what is involved. If you own or are looking to start a business or a website, then you should be putting a lot of thought towards your Online marketing strategy.

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Source: http://worldinternetsummitspeakers.com/blog/9809/the-basics-of-online-marketing-explained/

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Samsung on track to become top home appliances maker

LAS VEGAS (Reuters) - South Korea's Samsung Electronics Co said it is on course to achieve its goal of becoming the world's top home appliances maker by 2015, with sales growing an estimated 50 percent by then.

Samsung Electronics, which makes more chips, flat-screens, handsets and TVs than any of its competitors - including the world's best-selling smartphone - is aiming to boost its home appliance segment and narrow the gap with companies including Whirlpool Corp and Electrolux AB.

"I'm confident of Samsung becoming the world's top appliances maker by 2015 with $18 billion sales, as we set up a very well structured framework for key products and moving step by step to the goal, first starting with fridges," Yoon Boo-keun, president of the division, told Reuters in an interview at the Consumer Electronics Show in Las Vegas on Monday.

Analysts estimate Samsung Electronics earned around 13 trillion won ($12 billion) last year from home appliances, part of the firm's consumer electronics arm.

Samsung Electronics would ditch unprofitable product lines and boost research into consumer tastes across different markets, Yoon said.

"It's a business that can ensure steady cash flow with little earnings fluctuation, once you have a proper system in place," Yoon said. "It's not dull at all and has great potential to become Samsung's next earnings driver."

MR TV AIMS FOR GROWTH

Yoon, who was head of Samsung's TV business until 2011, was put in charge of the thin-margin home appliance division a year ago with a mission to match the TV outfit's success.

Known as Mr. TV, he had a pivotal role in ending Japan's more than three decades of leadership in the global TV industry in 2006.

"We see lots of opportunities in the appliances segment but we didn't strongly grow the business - simply, it didn't get proper treatment," Yoon said after unveiling a new four-door Internet-connected fridge at the electronics show.

His remarks come only hours after Samsung Electronics said it likely earned a record quarterly operating profit of $8.3 billion, aided by roaring sales of smartphones.

Samsung's CE division is estimated to have earned around 13 trillion won ($12.22 billion) of revenue in the fourth quarter, or roughly a quarter of its total revenue.

TV sales generally account for around 70 percent of CE performance, and the rest comes from selling appliances such as fridges, ovens and laundry, according to analysts. Samsung does not provide breakdowns.

It's been a low-margin business compared with smartphones, which generate around 25 percent of margin, and the division's operating profit contribution is estimated at around 4 percent.

Yoon also said Samsung, the world's top maker of TVs, was aiming to sell 55 million flat-screen TVs this year, up from 51 million last year, even as the industry is set to remain stagnant due to the weak global economy.

Betting large TVs with over 65-inch screen sizes will lead the growth, Samsung Electronics unveiled three models of ultra high-definition (HD) TVs that boast four times better picture quality than full HD models.

ACQUISITIONS IN MEDICAL SECTOR

Yoon also heads Samsung's corporate design centre and oversees the medical equipment business, which was added to the consumer electronics division this year.

Samsung Electronics acquired a controlling stake in Korean ultrasound equipment firm Medison in 2010 and its affiliate later for around $300 million in total, its biggest ever acquisition in the healthcare industry.

Yoon expected sales from its medical devices would reach $500 million this year, up from $300 million last year, and will grow with the acquisition of companies that make MRI scanners and computed tomography machines.

Samsung Electronics has said it plans to spend 1.2 trillion won in the medical equipment business by 2020 to make it a $10 billion operation by then.

In the long run, Samsung Electronics aims to become a global healthcare leader, taking on GE, Philips, Hitachi, Toshiba and Siemens. ($1 = 1064.0000 Korean won)

(Reporting by Miyoung Kim; Editing by Stephen Coates and Ryan Woo)

Source: http://news.yahoo.com/samsung-track-become-top-home-appliances-maker-043604344--finance.html

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Qualcomm's Paul Jacobs: too early to call the game on Windows Phone

This shouldn't come as a surprise after Steve Ballmer crashed the Qualcomm CES keynote yesterday, but at a follow-up briefing earlier today, the latter's CEO Paul Jacobs reiterated his support for Windows Phone. The exec said "it's too early to call the game" on Microsoft's mobile OS, and emphasized that he "never counted Microsoft out" as it has a lot of resources plus benefits, especially with the tie-in with its enterprise software and Xbox. "It is growing, they are gaining traction. When you use the devices they work well. That's pretty key," said Jacobs. Well, we're certainly fans of the Snapdragon-powered HTC 8X and Lumia 920, so we shall see.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/uVG69g3b96Q/

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Nutrisystem improves arterial function in obese, postmenopausal women, study finds

Jan. 8, 2013 ? Arturo Figueroa, a researcher in the Florida State University College of Human Sciences, has confirmed with a team of researchers that Nutrisystem, with or without low intense resistance exercise, improves arterial function in obese, postmenopausal women.

In the study, "Effects of Diet and/or Low-Intensity Resistance Exercise Training on Arterial Stiffness, Adiposity and Lean Mass In Obese Postmenopausal Women," Figueroa and his colleagues were able to demonstrate that a hypocaloric diet may be recommended to reduce the increase in arterial stiffness associated with menopause and obesity. The study was published Jan. 7 in the American Journal of Hypertension.

Cardiovascular disease is the leading cause of death in postmenopausal women. Risk factors for cardiovascular disease include obesity and hypertension, and are associated with increased arterial stiffness.

"The public health impact of hardened or stiff arteries in women is under-appreciated, and does not receive the attention of other cardiovascular risk factors," said Figueroa, an associate professor in Florida State's Department of Nutrition, Food and Exercise Sciences.

Figueroa's study examined whether the combination of a hypocaloric diet and low intensity resistance exercise can be associated with greater improvements in arterial stiffness and body composition, compared against each of the treatments on their own in overweight or obese postmenopausal women. His team studied 41 participants, each of which was assigned to one of three treatment groups: low intensity resistance exercise therapy, a hypocaloric diet, or a combination of both.

Nutrisystem was used for the hypocaloric diet in this study, providing a pre-packaged, structured meal program to the participants. The exercise program consisted of four leg exercises at low intensity, requiring approximately 30 minutes per session.

"The purpose of this study was to combine two practical interventions for this group of women," said Dr. Bruce Daggy, a co-investigator on the study and the chief science officer of Nutrisystem. "Nutrisystem is readily available by home delivery, is easy to follow, and includes support tools for individuals on the program. Likewise, low intensity resistance exercise is something that almost everyone can do. It's not necessary to own the specific equipment used in this study."

It was noted that 39 percent of the women studied were class II or III obesity, which is associated with a higher risk of mortality.

Figueroa's team ultimately found that the key to arterial health in obese postmenopausal women is in diet -- specifically, a hypocaloric program such as the one offered by Nutrisystem. Pressure waves generated by contraction of the heart muscle travel faster through stiff arteries, because stiff arteries are not able to expand outward. Sensors placed on the subject can detect changes in pulse velocity that result from treatment. The researchers observed improvements in arterial stiffness with diet alone. The findings also indicate that there is an early effect of diet on leg arterial stiffness that influences brachial-ankle pulse wave velocity, a marker of central arterial stiffness. This reduction in arterial stiffness can be considered to have a positive influence on cardiovascular function.

The study also demonstrated an average weight loss of 5.8 percent (5.1kg) in the group that received the hypocaloric diet, due primarily to a reduction in body fat mass in the abdominal region.

"The results were very pleasing to witness and could be translated to practice rather easily," Figueroa said. "The key may be in ensuring adherence to these recommendations, and a structured diet can help in this regard by taking away the guesswork."

Another key finding was that the addition of low intensity resistance exercise to a hypocaloric diet can preserve lean mass. The researchers believe they have demonstrated this for the first time. The researchers also confirm the potential therapeutic value of this form of exercise in obese individuals who are unable or unwilling to perform high intensity resistance exercise therapy. Maintaining muscle mass and strength is another import health goal in older women.

All participants in this study were non-smokers, in absence of menstruation for at least 1 year, and pre- or stage 1-hypertension aside from being obese. The study was supported by Nutrisystem.

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Story Source:

The above story is reprinted from materials provided by Florida State University. The original article was written by Jeffery Seay.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Arturo Figueroa, Florence Vicil, Marcos Angel Sanchez-Gonzalez, Alexei Wong, Michael J Ormsbee, Shirin Hooshmand, Bruce Daggy. Effects of Diet and/or Low-Intensity Resistance Exercise Training on Arterial Stiffness, Adiposity, and Lean Mass in Obese Postmenopausal Women. American Journal of Hypertension, 2013; DOI: 10.1093/ajh/hps050

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/health_medicine/nutrition/~3/r135jyTJzmg/130108091753.htm

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She's Almost There: Amber Rose Throws A Baby Shower

Posted by By Miss Bernie J on Jan 7, 2013 in News

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This past weekend, Amber Rose was joined by friends, including Christiana Mlian and Toccara Jones, as she celebrated her baby-shower.

Amber, who shared the photos on Instagram, wrote on Twitter: ?We had a good ol down home baby shower today.?No Papz, No booshiness just Fun, Friends, Family, Food & Good times #DownHomePhillyGirl.?

Amber is due to give birth by the end of February.

Also in attendance was her unborn son?s father Wiz Khlifa. Judging by the lack of famous faces in the photo below, it?s safe to say she kept simple and hype-free.

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Source: http://missberniej.com/news/shes-almost-there-amber-rose-throws-a-baby-shower/

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Asset allocation in a Blueprint real estate investing portfolio - Signature

As more and more investors come to the consensus that a well-crafted real estate investing strategy can help them achieve their financial goals (even the R word itself: Retirement) a fundamental question arises: How should you allocate your real estate holdings within a Blueprint real estate portfolio? Now, the whole notion of ?allocation? within a portfolio containing 100% real estate assets may come across as unnecessary. But keep in mind that even in an ?all-stock? investment portfolio, there are different types of stocks that bring different returns (and their accompanying risks) to the portfolio. In much the same way, different real estate assets bring different benefits and risks to a real estate portfolio.

Standard assets

These properties are consistent performers and reliable money makers: They are easy to lease and keep leased. Their weakness is that they don?t offer much in the way of property appreciation. Typically they follow the appreciation curve of the overall market or come just under it. These assets offer higher returns for moderate risk. They are recently built (under six years) or new properties located in areas that aren?t yet established to their full potential. Remember, if an area is already popular, it?s already too late for real estate investors. That train has already left the station ? prices have risen to the level where price to rent ratios no longer allow for reasonable returns.

Approximate returns for this category of assets: Cash on cash returns of 15%+ and Internal rate of return of 17-18%. Prices range from $100k-$150k?

Premium assets

These properties are typically located in established and highly desirable neighborhoods. They offer moderate returns for lower risk when compared to the standard category. There is always high tenant demand for these properties which results in rising rents over time. They tend to be well cared for, older homes ?(10-20 years old). Their strength is that they offer higher than overall real estate market appreciation so whatever they lack in cashflow returns they tend to make up on value increase over time.

Approximate returns for this category of assets: Cash on cash returns of 10%+ and Internal rate of return of 12-13%. Prices range from $150k-$200k?

Note: There are some properties that have no place in a long term real estate investor?s portfolio, regardless of the ?outstanding? returns they appear to offer. The reason their ?paper returns? are so high is due to the fact that their extremely high risk is ?baked into? that return. That risk often takes the form of a property located in a rough neighborhood with high crime rates, low school quality, higher turnover and eviction rates and property damage from defaulting tenants. These assets are the real estate equivalent of penny stocks. Just say no and thank me later.

So back to the big question: What types of assets should be part of your real estate portfolio and how should they be allocated?

If you just purchase 100% standard assets, you will have good cashflow and return on investment but you won?t be able to take advantage of appreciation waves to the extent that you should. If instead, you purchase a portfolio full of premium properties, you would be relying heavily on appreciation to accomplish your goals. Without appreciation, the cashflow produced may not be enough to get you over the finish line within your investment?time frame and that just smells a little too much like speculation for my taste.

The optimal solution is to own a combination of the two asset types within your portfolio so you can have the best of both worlds: Solid returns and appreciation.?The exact allocation will depend on the goals of the investor, their available?time frame?for investing and their income level.

• Investors with short?time frames?to retirement (under 5 years) more than anything else need all the cashflow they can muster during their short capital base growth?stage. They don?t have the luxury of time to wait for appreciation. These investors have no other choice but to build a portfolio made up of 100% standard properties.
• Investors with medium?time frames?to retirement (5-9 years) need a portfolio weighed heavily towards standard assets but should add some premium properties in the mix to take advantage of value appreciation. Exact percentages will vary with each individual investor?s situation but a good rule of thumb in this case would be a 80% standard, 20% premium allocation of assets within their portfolio.
• Last, investors with long timeframes to retirement( 10-15 or more years) do have times on their side so in their situation it makes financial sense for them to add even more premium properties. Generally we advise these investors to adopt a 65% standard, 35% premium allocation of assets within their portfolio.

When I bring up appreciation in a conversation with a client, they always have a conflicted look on their face. After all, I?ve just finished telling them moments ago, that we don?t account for any appreciation in our cashflow analyses for potential acquisitions. So now, why are ?we even concerned with appreciation?

Appreciation is an elusive and manipulative animal. It?s hard to empirically quantify how much appreciation an area is likely to experience (if any) and when. As such, we cannot build our analysis based on a factor that may or may not come into play. But understand one thing - normal appreciation is an innate characteristic of real estate assets. It?s common sense: The cost of materials and labor to build new homes goes up every year in response to inflation. So the same property will cost more to build in 10 years than it does today. Home builders are in business to make money and they can?t make money unless they sell their homes for more than what it costs to build them. So therefore, the same home should cost more in 10 years than it does today ? it?s just plain economics. So why should that matter to a real estate investor? Well, let?s look at the arithmetic. Say you purchase a 125,000 property and you invest 25,000 of your capital as a 20% down payment. If the value of that property appreciates by 10% to 137,500, your return on investment from that appreciation is 50%! That?s due to leverage- since your investment in the property is $25k, a $12.5k increase in value represents a 50% return - in addition to any cashflow returns you might have enjoyed that year. That?s why it?s a big deal and that?s why you should purchase assets that have the potential to capture it in your portfolio if your investing situation allows it.

Are you looking to build a real estate investment portfolio that can get you from where you are to where you want to be in the future? I can help so don?t hesitate to call my cell at 713-922-2702 or if you prefer email head over to our Contact page

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Source: http://signaturehouston.com/investing/asset-allocation-in-a-blueprint-real-estate-portfolio/

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